Beaufort Regional Chamber Tourism Committee

Description

This month's Tourism Committee meeting will feature Dr. John Salazar, Associate Professor of Hospitality Management at USCB and Director of the Lowcountry and Resort Islands Tourism Institute, also part of USCB. Dr. Salazar will be presenting the preliminary results of a data integration method of analyses combining online survey results, visitor inquiry information, and secondary data sources to identify Beaufort's geographic target market population.