News
Why Your Business Needs a Media Kit Yesterday
A media kit isn’t just a glossy PDF with logos and boilerplate language. It’s the secret handshake between your brand and the public. You’re inviting reporters, partners, and influencers into your story, laying out who you are, what you stand for, and why they should care—without making them dig for the details. These kits aren’t optional anymore. They’re expected, like a business card used to be. Without one, you risk leaving opportunity stranded in someone’s inbox, unanswered, unopened, and absolutely
Starting a Business as an Immigrant? Here’s How to Make It Work
Starting a business is never easy, but doing it as an immigrant in the U.S. comes with a unique set of hurdles—and opportunities. You’re navigating a new country, possibly a new language, and an unfamiliar legal system, all while trying to turn your dream into a functioning enterprise. Yet, immigrant entrepreneurs have long been the backbone of American innovation, launching everything from mom-and-pop shops to tech giants. The key isn’t just working hard—it’s working smart. You have to understand the
