Under the general supervision of the Executive Director, the Palmetto Breeze Marketing Manager represents LRTA in the community and with media partners to promote a positive public image and identity. Additionally, this individual works collaboratively with other department heads to promote internal staff communications and high employee morale. This individual will be required to shape public and internal perception of LRTA and increase awareness of the agency’s undertakings and initiatives. The Marketing Manager is responsible for attending community events to promote LRTA services, answer questions, and respond to information requests from the general public and the media. Duties include:

• Conduct community outreach to solicit feedback from riders and other members of the public.
• Manage the design and production of printed marketing materials.
• Maintain and promote the LRTA website and oversee the administration of the LRTA social media accounts.
• Develop newspaper, television and social media communication concepts to promote LRTA services. 
• Must have clear and appropriate written and verbal communication skills to present to the community and media outlets. 
• Lead and assist staff with community outreach engagement to ascertain service improvements and customer service satisfaction.
• Manage relationships with business partners to maximize sales of internal/external advertising on LRTA buses.
• Manage independent contractors that are supporting marketing needs. 
• Assist Executive Director with any necessary crisis communications as directed.
• Any other duties as assigned by the Executive Director or their designee.